Jason Felts oversees all brand marketing across KAABOO's live entertainment events and ancillary product lines. Felts also co-founded and serves as CEO of Virgin Produced, the entertainment arm of Sir Richard Branson's Virgin Group responsible for film, television, and branded entertainment content development, production and distribution. From 2013, Felts has sat on Virgin's Global Brand Council supporting the brand’s marketing initiatives as well as serving as consultant to many Virgin branded companies in the Aviation, Hotel and Telecommunication industries guiding on marketing, brand purpose, tone of voice and corporate culture practices. Named by Variety as one of the top “10 Producers to Watch”, Felts has built Virgin Produced into an award winning, and respected content producer and brand marketer. At Virgin Produced, Felts oversees a full service team responsible for the packaging, production and marketing of commercial quality film, television, and commercial/branded entertainment content. Virgin Produced's films include Limitless, Machine Gun Preacher, Immortals, Movie 43, The Impossible, 21 & Over, Jobs, That Awkward Moment, Edge of Seventeen, The Space Between Us and Bad Moms which have cumulatively grossed over $925MM in worldwide box office for Virgin’s studio partners. Virgin Produced is credited with creating and producing the Clio, Webby & Shorty Award winning Virgin America safety dance video, which became a viral sensation generating over 10M videos, 727M media impressions and a $19M ad equivalency value. As a distributor, Virgin Produced operates it’s own unique OTT television network (Virgin Produced Channel) which currently is available onboard Virgin airlines and Hotels.