Our mission

Shifting the paradigm

KAABOO's vision is to take first-mover advantage of the rapidly growing ‘experience economy’ by shifting the paradigm in live entertainment experiences. We have created an immersive, consumer-facing, live-event lifestyle brand anchored by recurring, distinctive annual events, and targeted towards the more affluent, adult demographic.

KAABOO has segmented the industry by demographic instead of by musical genre

  • Tailored to a discerning and affluent demographic with an average age in the late- 30's, that is currently underserved in the live music and event marketplace.
  • Target demographic attracts numerous and major corporate partners seeking to engage with attendees creating industry-leading corporate partnership revenue

  • Located in premier destination markets throughout North America, and eventually, around the world.
  • An engaging lifestyle brand, engaging fans year round - not just at the live event.